4 Simple Strategies to Boost Social Media Engagement

CIS Agency

Dec 15, 20242 min read

Social media has become a complex and overwhelming landscape, and with algorithms prioritizing engagement and advertisements, navigating it isn’t getting any easier.

We all want our stories and reels to matter. We want to be heard. However, it often feels like we are plunking pebbles into the bottomless void of the internet when we want to make some waves (or at least some ripples).

At CIS Agency, we've learned that the best engagements consist of true stories.

How do you take information and translate it into a relatable story? We are glad you asked! We have used these methods in the past and want to pass them on to you.

So let's wade into the waters of social media together. Did anyone cringe like they saw a sea monster from the deep? Here are a few techniques we have used to get your story to make its ripples in an online sea of information and tame the sea monster of social media.

Length Matters - What is the goal of your post? Are you aiming to drive traffic to your website, encourage engagement and comments, or simply increase visibility? Understanding this is key.

Longer, heartfelt posts often resonate more deeply with readers, holding their attention and leaving them with a positive impression of your brand. On the other hand, concise posts that cut straight to the point can be more effective at driving click-throughs to your site or another destination.

Consider the purpose of your content and choose the post length that best aligns with your business goals.
Photographs Matter- You want readers to connect with your business genuinely, and candid photos often do a better job than professional (or stock) photos. With social media, it's not always expected to have a perfect shot; what's expected is a real authentic shot.
Hashtags Matter- A great story means little if no one sees what you've written. Using 3-5 well-chosen hashtags makes your content more searchable on the "suggested feeds" for readers interested in particular topics. Think about the categories your business falls into.
Videos Matter: Nothing says authenticity faster than a video. You can show your customer your style, demeanor, and attitude in seconds. This can be both positive and negative. We've all seen the videos that make it onto the news pouring bad press onto companies. The key to a good video is to be kind in what you say and do. Thinking in this way will make videos feel natural and well-executed.

5. What's Trending?

Use trending audio for your videos or reels to reach new audiences and feature your content on popular sound feeds.

So no matter what social media seas you are charting at CIS Agency, there are quick and easy ways to engage your audience. You don't have to fight a Kraken to win at this. You only need to find a few pointed ways (we recommend a trident) to share what you are already doing today. Does this seem too overwhelming? Let CIS help you with your social media needs today. Get a Quote