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A marketing strategy is a comprehensive plan to turn consumers in your target audience into customers. A good marketing strategy can fuel growth and help you reach your business goals. You'll need to define your goals clearly to choose the right marketing strategies and channels. Understanding your target audience's demographics, habits, and needs can help make sure you're spending your resources on channels that will give you the best return on investment. To help you with this decision, here are the top 10 marketing strategies to focus on in 2024:
1. Content Marketing and SEO Toolkits
Valuable and informative content blogs, podcasts, and videos help your audience feel more connected to your brand. Creating engaging content is also the basis for other marketing strategies because content can be shared on multiple platforms like social media and email newsletters. Try our SEO Toolkit before writing new content.
2. Social Media Marketing
From TikTok to LinkedIn, social media continues to be a great way to increase your visibility and website traffic. With many platforms to choose from, focus your strategy on the channels your target audience prefers.
Check out this blog about Social Media and E-commerce.
3. Email Marketing & Newsletters
Email marketing is still an excellent way to retain customers and drive purchasing decisions. However, don't limit yourself to sales emails. Add value for loyal customers with a newsletter or other engaging content.
4. Online Advertising
Paid advertising remains a strong strategy for promoting your business. This strategy could include social media ads, print ads, and PPC (pay-per-click) online advertising.
5. Influencer Marketing
In 2023's marketing world, small businesses continue to benefit from working with individuals who have already built a following and authority on a topic. Consider partnering with influencers whose audience and niche align with your brand.
How Influencers Can Grow Your Brand
An influencer is someone who has built up credibility with an audience as being knowledgeable about a certain topic or niche. Partnering with an influencer associates your brand, services, and products with a real person consumers already follow and trust. Influencers can be anyone from celebrities to "regular people" with a relatively modest following (known as micro-influencers). They can sway customers' decisions because their followers tend to trust their recommendations and believe they know what they're talking about.
Influencer marketing is a growing trend, with consumers looking for a more personal touch from businesses to influence their purchasing decisions. If you want to try it out, reach out to a blogger, social media personality, or other individuals whose audience and niche overlap with yours. Start with smaller micro-influencers and measure the results from a collaborative campaign.
6. Affiliate Marketing
Similarly, affiliate marketing involves paid partnerships with entities that can promote your business using their platforms. Affiliate links benefit you by giving your business a wider reach and helping the affiliate by compensating for sales made through their platform.
7. Earned Media & PR
Coverage from TV, news media, radio, podcasts, etc., can help spread the word about your business. You can often earn organic (unpaid) PR by getting involved with your local community, or you can allocate part of your budget for paid PR.
8. Search Engine Optimization (SEO)
Doing keyword research and optimizing your website content for search engines is essential in today's business world. SEO increases your website's chances of ranking higher in search results when someone intends to learn or buy something.
9. Landing Pages
Create multiple landing pages based on your marketing and sales goals. To convert the most visitors into customers, focus on these landing pages to ensure they follow current best practices. In 2023, this includes fast load time, clear calls to action, and mobile responsive design. 2024, with AI on the near horizon, a few of those strategies are still to be determined. Don't forget to use accurate branding RFP documents; these outline everything you need for your brand to be consistent across all pages.
10. Calls To Action (CTAs)
A CTA is a button or short message that asks your audience to do something, whether making a purchase or providing information. This is a big part of motivating audience members to become customers and an important strategy to focus on in 2024.
Let's summarize all this. In 2023, the top marketing strategies involve creating engaging, audience-relevant content that can be shared using social media and email marketing. 2024, we should see a similar approach, except for the new AI tools invading our online world. Stay tuned for our next AI blog coming soon.
For now, it's essential to build relationships with individuals and entities that can help promote your brand, such as influencers, affiliates, and media.
Finally, optimizing your website with SEO, effective CTAs, and stellar landing pages is essential.