When Healthy Eating on the Go, a company specializing in all-natural, high-protein snack bars, faced a need for effective strategies to prepare for the competitive Black Friday and Cyber Monday sales season, they turned to CIS Agency for support. With only a few weeks available before these critical shopping events, we harnessed the power of the Wix E-commerce platform to deliver outstanding results that set the brand on a path for future growth.
The Positive Impact of Wix E-commerce
Despite the tight timeline, CIS Agency achieved remarkable outcomes that not only met but exceeded expectations, positioning Healthy Eating on the Go for ongoing success:
Outstanding Holiday Campaign Results:
Black Friday and Cyber Monday: Over 2,800 website promo codes used!
These results highlight the effectiveness of utilizing the Wix E-commerce platform + the easy use of marketing integrations and SEO. These website adjustments significantly increased website traffic and user engagement. Wix websites and integrations showcased the power of well-executed promotions and platform integrations.
Some Examples of Enhanced SEO and User Experience:
Improved page rankings and visibility through the optimization of H1 and H2 tags, meta descriptions, and product-specific keywords, all facilitated by Wix's robust SEO tools.
Enhanced user experience with improved site navigation, mobile responsiveness, and customized promotional pop-ups tailored for holiday deals, all made easy with the user-friendly features of Wix.
Streamlined Operations:
Migrated email to G Suite via Wix for seamless communication with wholesale and retail clients, allowing faster responses and improved collaboration.
Set up a Meta business account and integrated Facebook Pixel, preparing the client for future marketing campaigns with Wix's built-in marketing tools.
Introduced a Become a Retailer page to broaden market reach and position the brand for wholesale growth, leveraging Wix's flexible site-building capabilities.
The CIS Agency Approach with Wix E-commerce
While long-term planning and thoughtful marketing strategies are ideal, we recognize that business owners often face time constraints and limited resources. At CIS Agency, we excel at adapting to these challenges by prioritizing high-impact strategies that deliver exceptional value within tight deadlines, leveraging the powerful capabilities of the Wix E-commerce platform:
1. Comprehensive Website Updates
Conducted SEO and usability audits using tools like SEMRUSH and Ubersuggest, achieving a 100% improvement in scores thanks to Wix's comprehensive site integration.
Enhanced product categorization, implemented promotional pop-ups, and optimized designs for a seamless mobile experience.
2. Effective Marketing Campaigns
Launched engaging Black Friday and Cyber Monday campaigns across social media, email, and Google Ads, all seamlessly managed through the Wix platform.
Created custom graphics and email templates that resonated with Healthy Eating on the Go's audience, driving strong promotional code use and higher-order values.
3. Building for Future Success
Upgraded technical setups and ensured policy compliance with cookie banners and privacy disclaimers to enhance user trust, features available and easily customizable on Wix.
Reviewed tools like the Wix ReConvert app for up-selling, which boosts average order value and maximizes revenue potential.
Positioned for Growth with Wix E-commerce
This project is a testament to CIS Agency's expertise in delivering exceptional results under tight deadlines, primarily leveraging the power of the Wix E-commerce platform. The success of the holiday campaigns and the enhancements to Healthy Eating on the Go's digital presence has driven immediate sales and laid a strong foundation for future expansion.
As Healthy Eating on the Go grows its retail and wholesale presence, CIS Agency remains a committed partner, utilizing innovative strategies and solutions within the Wix E-commerce ecosystem for sustained success.
By optimizing our approach with the tools and features available on the Wix platform, we are excited to support Healthy Eating on the Go in realizing its full growth potential.