Facebook CEO Mark Zuckerberg revealed plans to update the platform’s news feed algorithm. The new changes will prioritize posts from family, friends, and groups, ensuring that content that sparks meaningful conversations gets the most visibility. Meanwhile, public content, such as posts from businesses and brands, will appear less frequently.
It’s a reminder that algorithms on live platforms like Facebook, Google, Yelp, Bing, and X are always evolving. Staying adaptable is key.
What This Means for Brands
Brand pages will see a significant decrease in both organic and paid posts. That might sound discouraging if you have invested time and resources in building a Facebook following, but it doesn’t have to be. If your page posts content that encourages conversations between friends, the algorithm change won’t affect you as much. Businesses posting high-quality content may even find there’s less competition on Facebook. You should continue posting content that sparks engagement, such as comments and shares.
Avoid Engagement Bait
Some marketers have already resorted to asking their followers to comment without providing meaningful content. This won’t get you the results you want, because Facebook considers it an engagement-bait and will demote the content. It’s better to ask questions in your posts or write about timely topics that prompt people to want to share their opinion.
Remember that Facebook users can still choose which pages they want to see first by setting their news feed preferences. You can still ask people to follow your Facebook page and set the See First option, without the risk of Facebook demoting your content.
What About Paid Campaigns?
The new Facebook algorithm ensures that organic reach will decline more than it already has. It will also increase the price of paid advertisements. That means your campaign must be even more strategic in reaching audiences most likely to engage with a comment or share. Even if you have a promoted post, you need to speak to the people who view it as more of a friend than someone trying to promote a brand. Although this can be difficult to achieve, Facebook expects more engaged users who will likely be more receptive to your message.
The Shift Towards Reels, Stories, and Live Video
Facebook’s algorithm update emphasizes the importance of Reels, Stories, and live video content for brands and pages. According to the platform, live videos generate six times more engagement compared to other content formats. This makes live video a powerful tool for businesses looking to connect with their audience. Now is the perfect time to brainstorm and plan live video ideas that can elevate your brand's presence and engagement.
The Importance of a Diverse Digital Presence
While Facebook remains the dominant force in social media, relying solely on one platform can leave your business vulnerable to unexpected changes. Building a diverse social media strategy ensures your company stays resilient and adaptable, no matter what shifts occur.
Struggling to enhance your social media presence? Let CIS Agency help you elevate and optimize your online impact. Contact us today to discover how we can support your growth.
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