Why is a Wix website important for your business?
If you’re among the roughly 50 percent of businesses without a website, you fail to reach up to 93 percent of your market. Today’s consumer expects companies to have a website. When a company that a consumer is considering buying from doesn’t have one, he or she may not pursue the product or service any further. If that’s not reason enough to invest in a website, we have four more for you:
It makes your company look credible: Think about the last time you completed a Google search, read great reviews about a business, and followed through with a purchase. You must admit that the online presence helped you trust the company. What kind of message are your customers receiving when they can’t learn anything about your business online? Learn more about branding.
Lower Your Costs: Taking your business online is one of the most effective ways to significantly cut overhead expenses. By eliminating the need for physical storefronts, you save on property taxes, rent, staff wages, and utility bills. Communicating with customers online also reduces delivery arrangement costs, while larger companies can minimize travel expenses by fostering employee collaboration through online forums.
Operate 24/7: Unlike brick-and-mortar stores bound by limited operating hours determined by city regulations or shopping center policies, an online business is always open. Customers can browse and place orders at any time—whether it’s midnight, Christmas Day, or a busy weekend. It also gives them the freedom to access information about your company whenever they need it, even when your physical store is closed.
Expand Your Reach: Physical stores are inherently limited by their location and how far customers are willing to travel. A website breaks down those barriers, enabling you to connect with customers across your city, state, country, or even the world. Local customers, too, will appreciate the convenience of doing business online, saving them time and effort while enhancing their overall experience.
CIS Agency knows that every business is different. That’s why we offer website packages for everyone, from the solo entrepreneur to the enterprise business.
Please contact us at 616.347.6300 to learn more.
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