Wix Vs. Squarespace: Which WebsiteBuilder is Right for You?

All product names, logos, and brands are property of their respective owners. This article is for informational purposes only and is not endorsed by Wix or Squarespace.

Logos used in this article are the trademarks of their respective owners. This comparison is for informational purposes only and is not affiliated with or endorsed by Wix or Squarespace.

Today's businesses have a lot of options when it comes to choosing a website builder. Before putting in the time and hard work to build your site, it's essential to make sure you select the platform that works best for your needs. So, how do you know which platform is right for you? That's where we come in!

As an agency, we've looked in-depth at two of today's top website builders: Wix and Squarespace. Both offer user-friendly platforms, sleek designs, and powerful features, but they cater to different types of users. In this article, we'll compare Wix and Squarespace in terms of ease of use, design flexibility, SEO features, and e-commerce capabilities to help you decide which is best for your website.

Overview of Wix & Squarespace

• Wix is a drag-and-drop website builder known for its extensive design customization, massive template library, and flexibility. 
  

• Squarespace is a more structured website builder focusing on high-quality design and built-in features, making it ideal for creative professionals and businesses. 

Which one is best for your needs? Let's compare them feature by feature.

Feature Comparison: Wix vs. Squarespace

Feature	Wix	Squarespace
Ease of Use	Intuitive drag-and-drop editor	Section-based editor (structured layout)
Design Flexibility	900+ customizable templates	Designer-focused templates, limited customization
Pricing	Starting at $16/month	Starting at $16/month
SEO Features	Advanced SEO customization	Strong but less flexible SEO tools
E-commerce	Robust store features with app integrations	Built-in e-commerce with sleek store design
Customer Support	24/7 support & community forums	Live chat, email, and knowledge base

The information provided in this comparison chart is based on publicly available details from Wix and Squarespace at the time of writing. Features, pricing, and policies may change over time. We recommend visiting each platform's official website for the most up-to-date information before making any decisions.

Ease of Use

• Wix's drag-and-drop interface allows users to position elements anywhere on the page, offering full creative control. 

  
  

• Squarespace uses a structured editor with predefined sections, making it easier for beginners but less flexible for custom layouts.

Winners: Wix (for flexibility), Squarespace (for simplicity)

Both Wix and Squarespace offer interfaces that are easy to use, even if you don't have coding or design experience. However, the two website editors have different strengths. If you're looking for more room to be creative, choose Wix. Its intuitive interface makes it easy to customize your site however you want. If you're willing to work within a predefined structure as long as it looks great, Squarespace can offer you a more straightforward design process.   

Design & Customization

• Wix has over 900+ templates with the ability to edit every element.

  
  

• Squarespace has high-quality, designer-made templates that are visually stunning but less customizable. 

  
  

Winner: Wix (for customization), Squarespace (for professional aesthetics)

Wix offers a wide variety of fully customizable templates for all kinds of business websites. Whatever your vision for your website, you can design it in Wix. All Things Wix also offers low-cost Wix Templates to get started.

Squarespace focuses on getting your site up and running quickly and efficiently. Its design templates are attractive and professional, but tend to look similar to other Squarespace sites. 

SEO Capabilities

• Wix SEO gives you complete control over meta titles, descriptions, URL structure, alt text, and redirects. 

  
  

• Squarespace websites come with built-in SEO tools, but offer less customization compared to Wix. 

Winner: Wix

Wix has the clear advantage when it comes to search engine optimization. Wix provides built-in SEO-friendly infrastructure while allowing users the flexibility to optimize their website however they want. Since Squarespace focuses on giving users websites that are ready to go, it offers fewer tools for controlling your SEO settings. 

Learn more about SEO.

E-Commerce Features

• Wix offers an integrated online store, plus third-party apps for dropshipping, memberships, and subscriptions. 

  
  

• Squarespace offers strong built-in e-commerce, with a focus on minimalist, professional store designs. 

  
  

Winner: Wix (for flexibility), Squarespace (for simplicity)

Which platform is better for selling products or services online? Once again, it depends on your needs. Wix is best if you want more customization options and choices when it comes to setting up and running your online store. Squarespace offers simple, professionally designed e-commerce websites that make it easy to get started. 

Pricing & Value

Plan Type	Wix	Squarespace
Basic Website	$17/month	$16/month
Business & E-commerce	$29/month	$23/month
Advanced E-commerce	$159/month	$99/month

The information provided in this comparison chart is based on publicly available details from Wix and Squarespace at the time of writing. Features, pricing, and policies may change over time. We recommend visiting each platform's official website for the most up-to-date information before making any decisions.

• Wix offers more flexibility with a free version and four Premium plan options.

  
  

• Squarespace is cheaper for business websites, but with fewer customization options.

  
  

Winner: Wix (for flexible plan options), Squarespace (for pricing on basic plans)

Squarespace plans run cheaper than Wix when billed annually, and even a Basic site allows you to sell products and services online. Wix offers a completely free version, so you can try out a Wix website at no cost and choose whether you want to upgrade for premium features later on. Squarespace has no free plan option, but does offer a 14-day free trial.

Final Verdict: Which One Should You Choose?

• Choose Wix if you want complete design freedom, a large selection of templates, and advanced customization options. It's also worth looking into Wix Studio as an option vs Wix Classical Editor.

  
  

• Choose Squarespace if you prefer a structured editor, quality designs, and built-in business tools.

  
  

In the end, both Wix and Squarespace are strong platforms with unique advantages. The right choice for your business ultimately depends on what you're looking for in a website builder. If you want to launch a sleek, professional-looking website with minimal effort, Squarespace is ideal for you. It offers design templates, SEO, and e-commerce tools that are meant to work great right out of the box with minimal customization. But if you're looking for maximum creative control, Wix is the better choice. It offers unparalleled flexibility and customization options when it comes to the drag-and-drop editor, SEO toolkit, and e-commerce suite. 

Need help moving to Wix? Contact CIS Agency today for expert website solutions! 

Reach out to CIS Agency to learn more!

Tel | 616.347.6300 | service@wearecis.com | www.wearecis.com/connect

#wixvssquearespace #webdevelopment #wix #squarespace #startingabusiness